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 Yes, the future demands that new dynamic energies take hold of the creative process:

What do we want to achieve and how?

It is not about what object we want to create, but more importantly what it will make happen. What will the effect of this new relationship with these new creative “tiles” be? Will it stimulate and articulate a personal message when installed as a temporary or permanent artwork? Will this be an expression of your ” personal roadmap”, a journey filled with destinations, discoveries, change, happiness, sorrow…  Will your choice of art relate to all the demands and opportunities contemporary culture offers us?

We aim to reach a self-confident, flexible and dynamic freethinking individual who does not answer to trend slavery.

The tiles we are dedicated to producing, are not to be consumed just to be another clone of consumerism, and are not produced to satisfy the consumers with sheep syndrome personalities or professional teams trapped by fast turn around agendas. Their ambition to beautify and simplify your surroundings and to “improve” everyday life comes to nothing when there is no link between the inhabitant’s sacrosanct need to feel connected with the creation, not by machine but by fragile human craftmanship. Mass consumarism of décor products only leaves you with temporary satisfaction, nothing that will linger on in your childs or families memories, presenting your family with empty promises, a culture in demise, with no hope of surviving.

I am dedicated to providing a platform, that will reflect fair trade, a position of strenght for the artist operating as a dynamic art and design enterprise in a ruthless western economy. Profit, is the nett goal and this will afford him or her the finances for R&D, marketing, bussiness management, … old age and most importantly to have time to feed the creative beast. With time at hand the artist will produce unique and collectable pieces with the desired result where demand will outstrip supply!

Cheap mass produced products and amateurs eroding the economic viability of ceramics have no place in this equation.